To the left: Brjann. To the Right: Klaus.

New collab: Image & Form and Zoink

Howdy, everyone!

I have something HUGE to share with all of you today. Unique things are brewing here in Gothenburg, Sweden. Two local renowned indie studios just started an intimate collaboration on self-publishing without merging.

Can you guess WHICH studios? 😉


They are: Image & Form and… Zoink!

Together the two of us shall embark on a joint publishing collab adventure. While the development side of things will continue to run separately just as before, the Image & Form self-publishing team will take care of marketing and publishing for both studios.

It’s all about the gamers

But what does this mean for you? It’s simple: We become better at handling the paperwork so you can get even better games.

Zoink's games are beautiful, wicked and hilariously funny.  Have you played Stick It to The Man?

Zoink’s latest game, Stick It to The Man!, has been a smash hit on most modern platforms. It has been downloaded more than 1.3 million times (!). Before Stick It, Zoink crafted other beautiful IPs and creative games for others, but now think it’s time to take ownership of their coming titles.

CEO of Zoink, Klaus Lyngeled, is just as excited about this as we are:

“Naturally, we want to focus on our own ideas, and now we’re finally able to! My vision for Zoink has always been to create an incredibly creative studio. The collaboration with Image & Form means we can lift the studio to new levels.”

A unique collaboration

Our very own Image & Form honcho, Brjann Sigurgeirsson, is very excited about this as well. Unsurprisingly, he is one of the key people behind this joint venture.

“I look forward to working with Zoink and push their wonderful games as well. Together, we’ll be a real powerhouse – two great studios with separate visions and common goals.”

Klaus continues:

“Earlier we’ve worked with dedicated publishers in order to minimize economic risks. While safe, this also meant we had to give up IP rights, revenue shares and means to influence marketing. Image & Form have self-published for a good while now, and they’re doing a great job at it.”

Enough with the press release-like boasting, you two! 😉 By keeping it local and small we won’t have to become a publisher that spreads too thin. Zoink and Image & Form can continue giving you the games you want without relying on an external publisher. Which, in the end, is good for both you gamers and us developers.

Do you think Image & Form and Zoink are a match made in heaven? 😀