The Image & Form Crew 2018-ish

Image & Form – The Complete History Podcast

Happy summer, everyone!

We’ll take a few weeks off to finally spend some time inside, watching anime and eating way to much blue cheese. That might just be me, I’m sure the devs will enjoy everything else the summer has to offer!

We’re not leaving you hanging, though. We just uploaded a new Engine Room episode. In this longer-than-ever episode Brjánn tells you the tale of Image & Form and delves deep into the studio’s ups and downs and how we went from being professional PowerPoint makers to full-time game developers. We made games long before SteamWorld, actually. You’ve just probably never heard of them!

Check out the video:

You can download an MP3 version if you prefer listening offline while traveling or on the beach or something (you won’t really miss anything crucial). Click here to download the file (right-click and save on PC)!

Expect us to be back on social media and via email as usual at the end of June/beginning of August. Until then we hope you enjoy your summer and play a ton of games (if that’s your thing, which I suspect it is).

See you soon! What are your summer plans?

Introducing: SteamWorld Heist!

The cat’s outta the bag! Welcome, SteamWorld Heist! It’s the next game in the SteamWorld series and we aim to release it in spring 2015.  Platforms, price and release date are yet to be determined. We’ve been hard at work since last year and we think it shows. Earlier today, Brjann said with typical modesty: “It will be full of surprises and probably the best game ever”.

Here it is!

Cowbots in space

So what’s SteamWorld Heist about? In short: space adventures and survival. You’re the captain of a team of ragtag robots who explore and scavenge the remains of a destroyed world. You board enemy ships and command your crew in a unique variety of turn-based combat. I was in shock the first time I heard about it!

Taking place some time after SteamWorld Dig, a cataclysmic event has shattered the planet and forced its population into steam-driven spaceships. It’s a robot-eat-robot world out there, and water is desperately hard to come by. Heisting other ships and bases – bad guys fortunately, the lot of them – is their only way to remain in operation.

Heist isn’t a sequel to SteamWorld Dig. But it’s set in the same universe and the cowbots are still the heroes. A lot has happened to SteamWorld since then, and we want to give you a game that is radically different. Partly because we really wanted to make a turn-based strategy game, but also because it felt like a clever move. The obvious follow-up would’ve been Dig 2, but we wanted to surprise you instead.

Did we succeed? 😉

Thank you for spreading the love!

All our success with SteamWorld Dig comes from you, our awesome and cheerful community. Without you guys we would be nothing. If you want to continue spreading the love, we just launched the official SteamWorld Heist website where you can read all about the game and share the game with your friends. We have also prepared a special kit with images and art from the game. You can download it here and create your own SteamWorld Heist pictures in minutes!


Expect the unexpected on Tuesday September 16

Heading into development of the coming SteamWorld game, we decided early on to make it a big surprise. We love the unexpected. With SteamWorld Tower Defense for Nintendo DSi we gave our spin on tower defense games, and turned the “humans vs evil robots” trope on its head. With SteamWorld Dig we composed a potpourri of our favorite genres – hence the rather mouthful “platform mining adventure with strong Metroidvanian influences”.

Every day you ask us if we’re making SteamWorld Dig 2, and we keep answering “We will! But first we’ll surprise you with a new SteamWorld game :D”. We mean that continuing down the road we paved with Dig will be tremendous fun. But before we do, we’d like to do something else first. Something that will expand the SteamWorld universe and bring you a new experience.

It’s no secret that we’ve teased you a lot, simply because we’re sitting on a game we can hardly wait to show you. The game is bigger and deeper than Dig, and it will blow your world to bits! ;D

So what is our new game? It’s a fresh take on SteamWorld. For you this means a new game in a new genre unknown to steambots up to this point. We will release the game in spring 2015, and work as fast as we can to release it on as many platforms as possible.

To end this with a bang: We’ll announce it tomorrow. What would you like to see? 😀 (Oh, and the title? It’s right here in this text somewhere. Can you find it?)

To the left: Brjann. To the Right: Klaus.

New collab: Image & Form and Zoink

Howdy, everyone!

I have something HUGE to share with all of you today. Unique things are brewing here in Gothenburg, Sweden. Two local renowned indie studios just started an intimate collaboration on self-publishing without merging.

Can you guess WHICH studios? 😉


They are: Image & Form and… Zoink!

Together the two of us shall embark on a joint publishing collab adventure. While the development side of things will continue to run separately just as before, the Image & Form self-publishing team will take care of marketing and publishing for both studios.

It’s all about the gamers

But what does this mean for you? It’s simple: We become better at handling the paperwork so you can get even better games.

Zoink's games are beautiful, wicked and hilariously funny.  Have you played Stick It to The Man?

Zoink’s latest game, Stick It to The Man!, has been a smash hit on most modern platforms. It has been downloaded more than 1.3 million times (!). Before Stick It, Zoink crafted other beautiful IPs and creative games for others, but now think it’s time to take ownership of their coming titles.

CEO of Zoink, Klaus Lyngeled, is just as excited about this as we are:

“Naturally, we want to focus on our own ideas, and now we’re finally able to! My vision for Zoink has always been to create an incredibly creative studio. The collaboration with Image & Form means we can lift the studio to new levels.”

A unique collaboration

Our very own Image & Form honcho, Brjann Sigurgeirsson, is very excited about this as well. Unsurprisingly, he is one of the key people behind this joint venture.

“I look forward to working with Zoink and push their wonderful games as well. Together, we’ll be a real powerhouse – two great studios with separate visions and common goals.”

Klaus continues:

“Earlier we’ve worked with dedicated publishers in order to minimize economic risks. While safe, this also meant we had to give up IP rights, revenue shares and means to influence marketing. Image & Form have self-published for a good while now, and they’re doing a great job at it.”

Enough with the press release-like boasting, you two! 😉 By keeping it local and small we won’t have to become a publisher that spreads too thin. Zoink and Image & Form can continue giving you the games you want without relying on an external publisher. Which, in the end, is good for both you gamers and us developers.

Do you think Image & Form and Zoink are a match made in heaven? 😀

New recruit: Amanda joins our forces


In a previous blog post we talked about how we’re growing in order to make our new SteamWorld game as amazing as possible for you. We recently hired five people (Markus, Robert, Elinore, Julius and myself) and now we just got a new intern! We would like to welcome Amanda Elm to our team!

Amanda is a student at The Game Assembly and will be joining our team as a graphic artist. She will be here for eight months. In order for you to get to know her a little bit we asked her some questions.

1. What’s your background before starting at Image & Form?

I studied Game Art at a school called The Game Assembly.

 2. What’s your favourite video game?

One of the most difficult questions ever, but if I have to pick just one I’d go with Beyond Good And Evil.

 3. What are you working with at the moment?

I’m doing all sorts of different art related stuff for the new SteamWorld game. Incredibly enough the other artists let me do more than just grunt-style intern work and it’s awesome!

4. When did you first hear about Image & Form?

I had never heard of Image & Form until Brjann and Markus came to our school and did a presentation of the company to lure in us students. Brjann talked about the company’s history, and I realized that as a kid, I had in fact laughed at my younger sister as she played educational games with an orange bunny, and that these guys were responsible for making those precious gems.

5. How does Mario shoot fire underwater?

I believe he’s cheating.

Have any questions for Amanda? Want to give her the greatest welcome known to Earth? The comment section is all yours! Also, don’t forget to follow Amanda on Twitter!

So from all of us at Image & Form: Welcome to the team, Amanda! 😀

All the best,

PR & Marketing Manager
Image & Form

Image & Form is growing

We are hard at work with the upcoming title in the SteamWorld-franchise and in order to accomplish everything that we want to do we had to hire more people. Just the last few weeks we hired four (!) different people (including myself).

Next SteamWorld game is going to be fantastic and with the help of all these talented people the future is looking good! We hired Markus (Level Designer), Elinore (Graphic Artist), Robert (Game Designer) and I’m the PR & Marketing Manager. Read more about them on our About page and make sure you follow them on Twitter 🙂 To give you a little more personal look into their lives I decided to ask them five very important questions. Here we go! 🙂


1. Tell us a little about yourself. What did you do before starting here at Image & Form?

Raised in a small town north of Gothenburg. I had a passion for games for as long as I can remember. Other interests include acting, writing, martial arts and soccer (playing, not watching).

Educated game designer out of Skövde University and graduated in 2009. Have worked all my professional life as a teacher in game design at various schools before I started my job at Image & Form.

2. What is your favourite video or board game?

Very tough question. Have to split it between three games which are the ones that I’ve played the most: Street Fighter (any version), DotA and Magic the Gathering.

3. What are you working with at the moment?

Can’t be too specific, but I’m working with designing the types of challenges the player will be facing.

4. When did you first hear about Image & Form?

I have two good friends who work at the company and I first came into contact through them.

5. When somebody uses the transporter in Star Trek, are they the same person, or does reconstituting them out of different molecules mean they’re a different person and the original version ceases to exist?

As the human body continuously replaces itself naturally in the same way but in a slower pace, and I also don’t believe that we are any more than “robots” made in flesh, I would say that they are the same person as before since all the parts would be identical.


1. Tell us a little about yourself. What did you do before starting here at Image & Form?

Well unsurprisingly I love to play video games and draw stuff, but I love playing all kinds of games, not just video games. I play a lot of board games and miniature games as well.

At university I studied a bunch of different things that caught my interest. I had long dreamed of working as graphic artist of some kind and eventually I decided that I wanted to work in the games industry so I applied for the computer games development program focusing on graphics at Skövde University. After that I worked as a personal assistant while hunting for jobs in the games industry. Recently I ended up here at Image & Form, which I’m really glad I did. They’re such a great bunch of people.

2. What is your favourite video game?

That’s such a difficult question. There are lots of amazing games out there. Can I only name one? Hmmm how about Baldur’s Gate? … Or perhaps Grim Fandango, or A Link to the Past? Okay I think I might have failed on this one.

3. What are you working with at the moment?

Right now I’m working on some environments for an upcoming game. All top secret of course.

4. When did you first hear about Image & Form?

I think I heard about Image & Form the first time when I moved to Gothenburg a few years ago and was looking at what game companies there were in the city.

5. Why do all the superheroes wear underpants on the outside?

Perhaps because their tight underwear chafes a lot otherwise?


1. Tell us a little about yourself. What did you do before starting here at Image & Form?

I was studying Level Design at The Game Assembly in Malmö, Sweden. It is a 2.5 year program that ends with a six month long internship. I did my internship at Image & Form and got employed directly after I finished my studies.

2. What is your favourite video game?

I have a lot of favourite games. Some of them are Legend of Zelda – Ocarina of Time, Halo 2, Warcraft 3. Different games and they are on my list for different reasons. Warcraft 3 is the perfect LAN game with infinite amount of fun for infinite amount of LAN’s. OoT and Halo 2 are games that I was really into while growing up. But there are more games on that list. Probably too many to list this time.

3. What are you working with at the moment?

I work with the levels for our next SteamWorld title. There is a lot of deciding on the game’s level system without saying too much. For example sizes and other standards. Also I have to define what is a “fun” level in our game in order to reproduce it in different variations.

4. When did you first hear about Image & Form?

It was during my education at The Game Assembly. They were one of the companies that visited our school in the search for interns. Before I started school I knew almost nothing about any other studios than the big AAA studios.

5. Who shot first, Han or Greedo?

Who are they? I probably like Jar-Jar and Anakin better. Just kidding. Of course Han shot first. He is a cold blooded killer.

I hope this gave you an insight on the people we’ve hired and that you enjoyed the answers. We recently added a nifty little comment system on our blog which enabled you to comment and share your thoughts more easily. Me, Robert, Elinore and Markus are ready to answer your questions so feel free to ask them in the comments.

When did you first hear about Image & Form? Tell us in the comments! 🙂

All the best,
Mikael Forslind

SteamWorld Dig at Retrospelsmässan in Sweden

On May 3rd SteamWorld Dig will be playable at the retro game convention in Sweden called Retrospelsmässan. It’s Scandinavia’s largest convention for retro gaming and takes place in Eriksbergshallen in Gothenburg. As a visitor you can try retro games, buy merchandise and participate in gaming competitions. Many other exciting events will of course take place throughout the day as well.

At the convention there will also be some indie developers and SteamWorld Dig will be amongst the games showcased. We’ll set up a computer and let the visitors try it out but that’s not enough! If you just take a few minutes and answer a few questions regarding the convention we’ll send you a Steam key!

I will be there and so will some of the developers so send us a tweet us and we’ll meet up! 🙂

Read more about the convention here:

All the best,
Mikael Forslind

Welcome to our office

Welcome to our office here at Image & Form. We realised we didn’t really have any great pictures so we brought in a photographer who took some pictures. And we thought we’d share them with you!

Hope that you liked the pictures and that it gave you an insight on how it is working at Image & Form. We also posted a blog post on how an internship is like a few weeks back. Check it out here. The pictures were taken by Carolin Arvidson.

Oh, we also implemented Share buttons in the blog making it easy for you to share a post!

All the best,
Mikael Forslind

Internship at Image & Form – Going from school to work?

My name is Mikael Forslind and I’m currently doing an internship here at Image & Form. I’m a student at IHM Business School here in Gothenburg, Sweden and attending a programme focused on sales & marketing. I’ve always been interested in games so it felt natural for me to apply for an internship at a game developer. What other places do you spend your days talking, playing and making video games? It’s a dream come true! 🙂

The way I came in contact with Image & Form was at a convention for game developers in Gothenburg, Sweden in May 2013. I wasn’t a game developer but I thought If I wanted an internship and job in the gaming industry this was the place to be 🙂 Before the seminars there were a meet and greet and people were just making small talk about games and other topics. A friend of mine was there and he was talking to Brjann which is the CEO of Image & Form. I went up to him and introduced myself. A few minutes later I was offered an internship at Image & Form 🙂 I had heard about the company before that though. I actually applied for an internship back in 2012 by sending an email. This was back when Image & Form had the “not-so-good-looking-webpage” so to be honest I just sent an e-mail and didn’t bother to follow up or with a phone call or anything. I guess my email didn’t stand out neither or maybe it just wasn’t the right timing.

I’ve been here for about ten weeks now and I couldn’t be happier! I really enjoy doing this internship at Image & Form. Since day one I’ve been treated as a full employee and been given full responsibilities of tasks including PR & Marketing. I actually had the privilege to choose between two internships at two different game developers. I decided to go with Image & Form because it felt like a great place to be and the current game (SteamWorld Dig) was truly a game that I liked and felt that I could market with honesty.

MarkusThere are actually three interns here at Image & Form at the moment. My primary responsibilities are marketing and community management. But we also have Markus who is a Level Designer, and Robert who is a Game Designer. When asked about his experience Markus said “I met Brjann at The Game Assembly’s annual Meet and Greet-event last May. They were looking for someone to create levels for their upcoming games as well as their old mobile hit Anthill. He also promised song, women and wine. I got mineral water. But except for that I’ve had an amazing time here at Image & Form.”

RobertRobert started here in February coming from a background as a teacher in Game Design. He’s now primarily working on Game Design on our upcoming SteamWorld game. Robert came in contact with Image & Form through his friends who were already working there. When talking about his experience on working as an intern at Image & Form he says “Much thanks to my friends support I was able to start my internship as a Game Designer. It was something I thought would be hard to achieve in the respect that I hadn’t got any work experience as a developer since my college years. When I was given a positive answer and introduced to the project that I would get to work with, I was ecstatic, it really was something of a dream come true. Dramatic, I know. Nice people, interesting projects and good work environment (even though I got the oldest computer, the smallest screen, the dirtiest keyboard and sit in the far corner of the office. I’m not even kidding).”

Quite a few people currently working at Image & Form started out as interns. Marco, who is the Project Manager started as an intern in 2011 coming from AcadeMedia where he studied Project Management. Agnes, who is one of the graphical artists here also started here as an intern from The Game Assembly in Malmö.

If you’re interested in an internship you should apply! 🙂 It’s a great place to be and if you do a great job and you have what it takes you have a chance of getting a job. Check out the career page for more details on how to apply.

Thanks for reading this post. I hope I shed some light on how an internship is at a game developer. Feel free to comment or send me a tweet if there’s anything else you want to know.

All the best,
Mikael Forslind

Twitter Mikael: @MikaelForslind
Twitter Markus: @Mawnsson
Twitter Robert: @RobertJOlsen

Welcome to our new webpage!

Very welcome to our completely remade webpage!

Our goal here is to have a tool to bring you news, insights and funny stuff from the creative minds from us here at Image & Form. Our vision is to share information about the games we’ve made and the games that we plan to do. You will also find news about upcoming platforms for SteamWorld Dig, patch notes and maybe some information about an upcoming Anthill Level Pack? 🙂

Best regards,

Mikael Forslind