Image & Form is growing

We are hard at work with the upcoming title in the SteamWorld-franchise and in order to accomplish everything that we want to do we had to hire more people. Just the last few weeks we hired four (!) different people (including myself).

Next SteamWorld game is going to be fantastic and with the help of all these talented people the future is looking good! We hired Markus (Level Designer), Elinore (Graphic Artist), Robert (Game Designer) and I’m the PR & Marketing Manager. Read more about them on our About page and make sure you follow them on Twitter 🙂 To give you a little more personal look into their lives I decided to ask them five very important questions. Here we go! 🙂


1. Tell us a little about yourself. What did you do before starting here at Image & Form?

Raised in a small town north of Gothenburg. I had a passion for games for as long as I can remember. Other interests include acting, writing, martial arts and soccer (playing, not watching).

Educated game designer out of Skövde University and graduated in 2009. Have worked all my professional life as a teacher in game design at various schools before I started my job at Image & Form.

2. What is your favourite video or board game?

Very tough question. Have to split it between three games which are the ones that I’ve played the most: Street Fighter (any version), DotA and Magic the Gathering.

3. What are you working with at the moment?

Can’t be too specific, but I’m working with designing the types of challenges the player will be facing.

4. When did you first hear about Image & Form?

I have two good friends who work at the company and I first came into contact through them.

5. When somebody uses the transporter in Star Trek, are they the same person, or does reconstituting them out of different molecules mean they’re a different person and the original version ceases to exist?

As the human body continuously replaces itself naturally in the same way but in a slower pace, and I also don’t believe that we are any more than “robots” made in flesh, I would say that they are the same person as before since all the parts would be identical.


1. Tell us a little about yourself. What did you do before starting here at Image & Form?

Well unsurprisingly I love to play video games and draw stuff, but I love playing all kinds of games, not just video games. I play a lot of board games and miniature games as well.

At university I studied a bunch of different things that caught my interest. I had long dreamed of working as graphic artist of some kind and eventually I decided that I wanted to work in the games industry so I applied for the computer games development program focusing on graphics at Skövde University. After that I worked as a personal assistant while hunting for jobs in the games industry. Recently I ended up here at Image & Form, which I’m really glad I did. They’re such a great bunch of people.

2. What is your favourite video game?

That’s such a difficult question. There are lots of amazing games out there. Can I only name one? Hmmm how about Baldur’s Gate? … Or perhaps Grim Fandango, or A Link to the Past? Okay I think I might have failed on this one.

3. What are you working with at the moment?

Right now I’m working on some environments for an upcoming game. All top secret of course.

4. When did you first hear about Image & Form?

I think I heard about Image & Form the first time when I moved to Gothenburg a few years ago and was looking at what game companies there were in the city.

5. Why do all the superheroes wear underpants on the outside?

Perhaps because their tight underwear chafes a lot otherwise?


1. Tell us a little about yourself. What did you do before starting here at Image & Form?

I was studying Level Design at The Game Assembly in Malmö, Sweden. It is a 2.5 year program that ends with a six month long internship. I did my internship at Image & Form and got employed directly after I finished my studies.

2. What is your favourite video game?

I have a lot of favourite games. Some of them are Legend of Zelda – Ocarina of Time, Halo 2, Warcraft 3. Different games and they are on my list for different reasons. Warcraft 3 is the perfect LAN game with infinite amount of fun for infinite amount of LAN’s. OoT and Halo 2 are games that I was really into while growing up. But there are more games on that list. Probably too many to list this time.

3. What are you working with at the moment?

I work with the levels for our next SteamWorld title. There is a lot of deciding on the game’s level system without saying too much. For example sizes and other standards. Also I have to define what is a “fun” level in our game in order to reproduce it in different variations.

4. When did you first hear about Image & Form?

It was during my education at The Game Assembly. They were one of the companies that visited our school in the search for interns. Before I started school I knew almost nothing about any other studios than the big AAA studios.

5. Who shot first, Han or Greedo?

Who are they? I probably like Jar-Jar and Anakin better. Just kidding. Of course Han shot first. He is a cold blooded killer.

I hope this gave you an insight on the people we’ve hired and that you enjoyed the answers. We recently added a nifty little comment system on our blog which enabled you to comment and share your thoughts more easily. Me, Robert, Elinore and Markus are ready to answer your questions so feel free to ask them in the comments.

When did you first hear about Image & Form? Tell us in the comments! 🙂

All the best,
Mikael Forslind